Travel isn’t just about ticking off destinations. It’s about connecting, uplifting, and leaving a little goodness behind. When you visit Stellenbosch, your journey can be part of something bigger—something beautiful.
This month, we’re celebrating a heartwarming initiative that’s helping shape the future of tourism in our town: the Pinotage Youth Development Academy (PYDA) Tourism Practitioners Programme. It’s about giving passionate young people the chance to build careers, grow confidence, and be part of a thriving, sustainable tourism industry.
Walking into a Brighter Future
You might have spotted them recently—wide-eyed and full of curiosity—on a walking tour through Stellenbosch’s oak-lined streets. These are the students of the Pinotage Youth Development Academy’s brand-new tourism programme, soaking up stories and stepping into a future full of promise. With local guide Johan Nepgen of Stellenbosch on Foot, they explored the culture, history, and heartbeat of the town they’ll soon help shape.
This walking tour was more than just a field trip—it was the start of a journey. One where purpose meets possibility. Where mentorship, training, and real-world experience help these students find their path in the world of tourism.
Growing Together
Behind the scenes, passionate people are working together to make this magic happen. From local hospitality partners offering internships, to industry legends like Nicolette Booyens, Jenna Moses, and Amanda De Klerk sharing their wisdom in the classroom—it’s a whole community lifting others as they rise. And by choosing to travel here, you’re part of that story too.
Be the Difference
Every time you sip wine on a sun-drenched terrace, check into a charming guesthouse, or take in the beauty of our mountains and markets—you’re supporting a community that believes in sustainable tourism and creating real opportunities.
So thank you. For travelling with heart. For choosing Stellenbosch. And for helping us grow a tourism industry that’s not only world-class, but deeply human.
Let’s keep making journeys that matter—together.
