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Stellenbosch awarded Africa’s first ‘safe travels stamp’

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Welcome to Stellenbosch – South Africa’s second oldest town and most inspiring wine, food, art and cultural destination.

The WTTC award the stamps of approval to places that have conformed to guidelines preparing them for tourism post-COVID-19.

The town of Stellenbosch in the Western Cape has been given Africa’s first stamp of approval from the World Travel & Tourism Council (WTTC), who have outlined what safety precautions should be taken to ensure that areas are ready to welcome back tourists post-COVID-19.

The WTCC works with private sector tourism in across 185 countries, and has developed world-class protocols for adoption by municipalities, tourism bodies, and establishments during the pandemic.


The WTCC have said that Stellenbosch complies with the insights and toolkits made available to them, with their efforts aiming to ensure that tourists feel safe to travel and engage with the tourism industry once they are safely allowed to do so by their respective governments.

“WTTC alongside our Members, governments, health experts and other industry associations are working together to achieve effective recovery protocols by developing meaningful action plans that optimise sector-wide recovery efforts,” they said on their website.

“Part of our protocols include providing the public & private sectors with the insights and toolkits for interaction and implementation to ensure that people are and feel safe however WTTC, our members and the sector can not guarantee 100% safety.”

“It is paramount to have common rules. Ultimately, we envision a future of travel which is safe, secure, seamless and provides an authentic and meaningful experience to the traveller across the journey; one which supports the livelihoods of millions and contributes to sustainable economic growth.”


DA Western Cape spokesperson Finance, Economic Development, and Tourism, Deidré Baartman said that the stamp of approval received by Stellenbosch is an indicator of the Western Cape town’s desire to reopen for business.

“We’re proud that Stellenbosch in the Western Cape is the first in Africa to be awarded the Safe Travels Stamp,” she said.

“It’s a clear indication of the commitment of the tourism sector in this province to get up and running, ready to invite guests in the safest ways possible so that we can keep businesses alive, jobs secure, and continue to show off all the beauty this province has to offer.”

Accreditation of the Safe Travels Stamp requires adherence to stringent hygiene and safety protocols. An application process to the WTTC is followed in which applicants must demonstrate health and safety processes, staff training, flexibility in reservation terms, and compliance with ‘new normal’ guidelines from the global body.

“The WTTC offers private-public partnership toolkits and resources for the benefit of both private sector tourism and government departments,” said Baartman.

“I call on all tourism representative bodies to strive to achieve this same level of recognition as demonstrated by Stellenbosch.”