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Spier – Repositioning for the future

September 2021

The well-known Spier Wine Farm is repositioning its hospitality offering to better suit emerging travel and business trends.

Spier is renowned for its hospitality offering, having hosted many large business events and intimate private gatherings over the years. With more businesses implementing remote and hybrid working models, the way people gather for events and meetings has changed considerably. To adapt to these emerging travel and business trends, Spier is realigning its hospitality offering to focus on personalising experiences for smaller groups and parties. As a result, Spier’s Conference Centre will no longer be accommodating large business meetings or events. With a variety of intimate meeting and event venues, such as the renovated Manor House, Spier remains a favourite destination for hosting events and gatherings. The Spier Hotel, with its 80 rooms alongside the Eerste River, continues to be the first choice for many visitors to the Stellenbosch Winelands.

Andrew Milne, Executive Chairman at Spier, says: “The global COVID-19 pandemic has had a profound impact on the travel, tourism and hospitality sectors. Travel restrictions and social distancing requirements have placed fresh challenges on hotels and conferencing infrastructure, and we are having to adapt. We see this as a vital moment to change direction. The events we host will be smaller and, with a more personalised hotel experience and our tailored food and beverage offering, guests will continue to enjoy the high-quality treatment they associate with Spier.”

Spier will be providing a new food and wine experience that reflects its core values of sustainability, regenerative farming practices and local sourcing. In the coming months, the Spier Hotel will offer an enhanced dining experience ideally suited to smaller groups.

For more info on Spier Wine Farm, visit:


About Spier

One of South Africa’s oldest wine farms and a well-known Western Cape landmark, Stellenbosch wine farm. Spier hosts the Light Art exhibition as one of their Growing for Good initiatives, which empower communities to create positive social and environmental change.

A long-standing supporter of the arts, Spier understands that creative works entertain, inform and educate. They often hold up a mirror to society, offering us a chance to reflect. This is why Spier contributes to several annual public arts initiatives and exhibit a significant contemporary arts collection on the farm.


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